Internet users want a free, no pay-Web
The users who surf the Internet, want to not pay for the information and entertainment in the internet. This applies to the majority of Internet users. Thus, for example are only 13% of users willing to pay for it. Many users want in addition to the cost of freedom, a freedom of advertising of bids.
This is astonishing, in Germany, almost 50% do not just want a free offer on the Internet, but also complete freedom of advertising. Because of the costs incurred by the creation of content and maintenance, this is a utopia; a freedom of advertising is really profitable for any of the major portals. Only scarce 50% of users agree to accept advertising, if this means that supply will continue to be free enables.
While users are apparently not prepared to pay for the content and the publishers are want to expand increasing the supply of pay-content on the Internet.