Overture or now known as Yahoo for the reason that of Yahoo’s takeover was the original inventor of use of the P4P or Pay for Performance. Overture saw that the internet speed is the easiest and most convenient way to shop more, and advertising was hit at an all time high due to the many businesses in the arena. For a person to go to a site than others should be clearly visible. Provided ads that can direct potential consumers and customers to their site would allow for an increase in traffic and having sales. Yahoo offers a service that a site or business ads can put in their sites that can appear when certain keywords are entered.
Yahoo offers a chance for a company to increase their traffic by using their services. With more people aware of your site, then there would be more traffic and visitors to your site will have the opportunity to view your pages and your products. With only a small percentage of successful sales, with a high traffic volume this could still a considerable amount for your business. Getting a consistent substantial flow of website visitors is every company goals. Many methods have been developed and used to ensure that more people to boost sales and awareness of the existence of such a product or service. Website visitors are like the life blood of your internet based business.
Yahoo / Overture utilize the same principle as Google Adwords. In fact is they are very similar; they use keyword and keyword phrase searching and determine which ads to show per search. When a person types in a word or phrases to search for something, the search engine displays the results on one page. Then on the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and phrases searched. For example suppose you run a car parts retail / wholesale site. You choose keywords that prompt or trigger your ads to appear on the page when a keyword is searched. When a search engine user types in Mercedes, you are designated as one of your keywords. You know must fully optimize your site with Search Engine Optimization techniques and methods. While some workers as hard on their site one of the high ranking sites per keyword search, you get a chance at the top of the list or at least the first page of a search result increasing your chance to be clicked. With that you drive traffic and website visitors to your site a lot faster.
You have to shell out some money using this service though. There are different ways Yahoo / Overture will charge you. It may in some keywords or keyword phrases your ad uses or in the many times that your ad is clicked. Others offer many other services like having your ads appear not only in the search engine, but also with some third party sites. Third party sites support ads that same theme or niche as them. With more areas your ads are shown, you enhance the chances of people knowing about your site or product. With more website visitors you increase the turnover of your site that your investment with your ads a wise makes. With so many games on the internet based businesses, this is needed to take a huge leap forward from the pack by advertising. Yahoo / Overture are a great place to start. Many have used their services and reaped the fruits of this decision. This is a marketing strategy that will increase visitors to your website and increase your sales resulting to profit. It costs money to make money, while a number of methods that are basically low cost or free, using a marketing service such as what Yahoo / Overture will provide results faster and on a larger scale. Many companies have learned this the hard way do not be counted with them.